Marketing Your Event: 5 Standout Strategies to Boost Funds

As you’re well aware, planning an event is a lot of work. However, after you’ve secured your venue and recruited your volunteers, the success of your event depends on more than just planning ahead.

You need guests to attend in order for your event to be a home run. Marketing your event is a key step to get more people interested in your cause and, hopefully, register to attend your event.

Creating a marketing plan that allows your organization to spread the word about your fundraising event in a fun, captivating way requires 5 key strategies:

  1. Send out personalized invitations.
  2. Post about your event on social media.
  3. Sell merchandise before your event to generate excitement.
  4. Create a dedicated fundraising event page.
  5. Create a follow-up plan.

With our expert tips, you’ll learn how to spread awareness about your fundraiser and get supporters interested in attending your event.

Keep reading to learn more!

1. Send out personalized invitations.

Inviting donors to your event is the first way to get people familiar with your upcoming fundraiser. With an invite, you can not only share the specific details of the event (like date, time, and location), but you can also let supporters know how the money will be used and why the event is important to your cause.

But before you send out a generic email to your entire donor base, consider which donors would be most interested in attending your event.

Let’s say you’re hosting a 5K event in Houston, Texas. Supporters that live in or around Houston are more likely to RSVP to your event than donors who live all around the United States.

Additionally, donors that have participated in a marathon, 5K, or walkathon in the past are more likely to attend than those who have never attended a similar fundraising event.

Segmenting your donors by location and interest ensures that you’re sending out invitations to supporters that can attend and are interested in participating your event.

Using your nonprofit CRM, segment your donors based on:

 

  • Location, which will help you pinpoint supporters that are close enough to attend your event.
  • Attendance at past events, which will give you a sense of what types of fundraisers your supporters want to attend.
  • Average gift size, which will give you an idea of how much a donor is willing to give in order to attend your event.

 

Once you’ve determined who is most likely to attend your event, you can send donors an invitation letting them know about your upcoming fundraiser.

Be sure to include, a link to where donors can RSVP and register for the event online. Also, include a link to your online donation form, giving those who can’t attend an opportunity to show their support.

2. Post about your event on social media.

Now that you’ve sent out invitations to the supporters that are most likely to attend, it’s time to spread the news far and wide.

What better way to generate some buzz than on social media? With sites like Twitter, Facebook, and Instagram, you can promote your fundraising event to a wider audience, including those outside your current donor base.

Getting the most eyes on your social media posts comes down to a combination of best practices:

 

  • Always include a link to your website or fundraising event registration page (if you can). Facebook and Twitter make it easy for organizations to link out to key pages. By linking to more information, you can focus on grabbing your readers’ attention, instead of bogging them down with too many details.
  • Keep your posts short and succinct. While sites like Facebook and Instagram have a much longer character count than Twitter’s 160 character limit, keeping your post short allows readers to quickly see what you have to say.
  • Draw supporters in using images. On social media, you’re competing with friends, other nonprofits, and for-profit companies for your supporters’ attention. Including an image can help set your post apart from all the other content in their news feed.

 

Social media can help your organization spread the word and encourage more people to attend, but it can also be used to help raise funds during your event.

Many organizations are taking advantage of social media sites to promote their event as it’s happening.

Encourage guests to post pictures of them enjoying your fundraiser, and your team can post on your organization’s social media accounts as well.

This gives people who couldn’t attend your event a chance to see what they’re missing, which could get them more interested in attending your future events or inspire them to donate to your cause.

3. Sell merchandise before your event to generate excitement.

Another great way to generate excitement and raise additional funds is by selling branded merchandise. For example, selling t-shirts that supporters can wear at your event builds a sense of unity and can help you raise additional funds.

Your organization can sell anything from mugs and water bottles to t-shirts and hats. No matter what you decide to sell, we recommend that it offers some value to the supporter and can be showcased on the big day.

Additionally, make sure to brand your merchandise to not only reflect your nonprofit but also the event you’re promoting.

Selling branded merchandise online is the best way to manage your budget and your time. Many online fundraising websites allow you to design and sell products, only charging you for the number of items you sell. Some sites even ship your merchandise directly to the supporter, saving you time that could go toward planning your event.

If you’re not sure where to begin, Snowball has a list of free fundraising websites that let you sell branded apparel and other products.  

Once you have supporters purchasing your shirts, encourage them to post pictures of your merchandise online and share it with their friends and family members.

As a result, more people will become interested in your cause, which might urge them to purchase an item or attend your event to learn more.

4. Create a dedicated fundraising event page.

As you begin promoting your event, you need a place where you can direct people to learn more and register to attend. Having a dedicated page on your website is the perfect place to house all the information on your event.

With a dedicated page, promoting your event is easy. All you have to do is link to the page on your social media accounts and online invitations.

If your organization is already using event fundraising software to plan and manage your event, then you already have the tools you need to create an event registration page.

Organizations that don’t already have fundraising event tools should look for a system that:

  • Can easily be connected to your donor database.
  • Allows you to track metrics to determine the success of your event.
  • Provides a quick and easy way for guests to register and contribute to your fundraiser.

For more tips on how to find event software, check out Salsa’s article on 5 questions to ask before buying event fundraising software.

On your fundraising event page, you should include the following key elements to encourage people to attend your event and contribute to your cause:

  • Date, time, location, and type of fundraising event.
  • Information about the various event packages that donors can register for.
  • An explanation of how the funds will be used.
  • A fundraising thermometer that displays your organization’s goal and its progress.

With all the key information in one centralized place, you can make it easy for donors to learn more about your event, share it with their friends and family, and register to attend.

5. Create a follow-up plan.

Last but certainly not least, marketing your event isn’t just about spreading the word before the big day. It’s also about promoting your cause after the event by thanking those who participated and letting supporters know that there are even more opportunities to come.

Show those that attended your event and donated to your cause your appreciation by sending out a personalized thank-you letter.

Sending out thank-you letters is a classic strategy to build better donor relationships because it shows them that you’re thankful for their support, not just their monetary contributions. Plus, it keeps your organization front of mind, which might cause donors to share their experiences with your nonprofit to friends and family members.

When your team shows their appreciation, donors are much more likely to attend future events and continue to give to your nonprofit.

Thank-you letters are also the perfect opportunity to tell supporters about other fundraising event and volunteer opportunities.

Therefore, creating a follow-up plan not only helps you retain donors, but it also gives you space to market other fundraising events in your nonprofit’s agenda!

From posting on social media to creating a fundraising event page, your organization is now equipped with the best ways to market your event.

Use these 5 strategies to boost your attendance and raise more money for your cause!

 


Guest Blogger: John Killoran – CEO, Snowball

John Killoran is CEO of Snowball, a complete fundraising platform that features the best online donation pages, secure text-to-give, event fundraising tools, simplified peer-to-peer capabilities and more.

Debunking The “In-House AV Myths”

What does “in-house” even mean? In this case, “in-house” refers to the contracted audio visual or AV supplier within a hotel, convention center or other venue. When meeting and event planners book a venue they are often referred or encouraged to use the venue’s in-house AV supplier for their event. It is a common misconception that the in-house supplier is the obvious and clear choice for AV support, due to sheer convenience.

Sourcing a quote from an outside AV supplier allows for planners to compare pricing and service against that of an in-house supplier. I think we can all agree that in a budget conscious industry, it is imperative for planners to ensure that they are getting the absolute best value for every aspect of their event.

As an Account Manager with Toronto’s Quest Audio Visual, I have the pleasure of working closely with event planners on a daily basis. Throughout my career, I have had countless conversations with clients regarding the misconceptions surrounding the use of in-house AV suppliers for their events. I decided it was time to address and debunk these “in-house myths” once and for all.

Why does the venue want me to use the in-house AV supplier?

Most venues will receive a commission when booking AV services through the in-house supplier that they are contracted with. Bringing in an outside AV supplier who is not required to pay commissions, allows for you to ensure that you are receiving the most value for your budget.

Do I have to use the in-house AV supplier?

Unless the venue has a specific exclusivity clause stated in the contract, the answer is NO. Some venues may charge a fee for bringing in an outside supplier, however, often these fees can be negotiated out of the contract during the booking process. Outside AV suppliers are well aware of the variables involved in competing with a venue’s in-house supplier. In most cases, the outside AV supplier will work with you to help offset any additional costs incurred for bringing in an outside supplier.

The in-house AV supplier is always the obvious choice, right?

In-house AV suppliers are often responsible for managing numerous events taking place in the same venue at the same time. This means that you may not receive their dedicated attention if technicians have to run between events, unless you have specifically billed for it. By contracting an outside AV supplier of your choosing, you are paying for dedicated support for your event – and only yours.

When planning your next event, remember to ask yourself these crucial, yet often overlooked, questions:

  • Does the venue have any sort of exclusivity clause that contractually binds me to use their in-house AV supplier?
  • Are there any additional costs for bringing in an outside AV supplier that I should be aware of prior to signing the venue contract?
    • If so, can I request to exclude this clause from the contract to leave my options open?
  • Have I received a competing quote from an outside AV supplier to ensure I’m getting the best value?
  • Will my AV supplier provide a dedicated project manager available before, during and after my event?
    • During my event, what will their availability be like? (i.e. How many simultaneous events are they expected to handle?)
  • Will my AV supplier provide floorplans or renderings so I can actually visualize my event?
  • Am I completely comfortable with the list of equipment provided? (Don’t be afraid to ask questions!)

After all, the audio visual component of your event is the channel in which your message is conveyed to your audience. If you’re accountable for effectively delivering that message, you should feel confident about the team that you have to execute.

 


Guest Blogger: Ryan Peddigrew – Account Manager, Quest Audio Visual Inc.

Ryan is an account manager for Quest Audio Visual. He is a driven sales & event professional with 7+ years experience in the Event Services/Hospitality industry. His goal is to network with like-minded individuals and build meaningful, mutually beneficial relationships.

4 Tips for Booking Celebrities for Events

So you’re putting together an event, and everything’s going well…except you can’t shake the feeling that you need a little something extra to put it over the top. A good event means your guests will have fun and enjoy themselves, but what you want is a great event, the kind that will keep them talking about it for years to come. The question is, how do you do it?

Adding a celebrity guest is a perfect way to take your event to the next level. But you can’t look through the phone book and find just any celebrity — you’ve got to find the right celebrity, and you have to know how to handle the booking process. Today, I’m going to give you some indispensable advice for booking celebrities for your events, so you can turn your good event into a great one. Here’s what to do.

Make Sure It’s A Good Fit

It would be kind of strange to see a “Real World” cast member at an art gallery opening, just like it would be weird if Daniel Day Lewis showed up to a party at a new nightclub. When it comes to your event, some celebrities will be a better fit than others, and it’s up to you to pick the right one.

To ensure a good fit between the celebrity and the event, there are a few questions you should ask yourself. First, know your audience — who are the other guests at the event? The purpose of a celebrity booking is to really wow the guests; if you hire a celebrity that doesn’t resonate with the audience, you’ll have spent a lot of money on something that won’t take your event to the next level.

Second, know your event. For example, is it public or private? A lot of celebrities generally do one or the other; some prefer public events because the extra publicity they get can help them promote a new project, while others aren’t interested in the publicity but will happily attend a private event for the right price.

Figure Out What You Need Them To Do

You might think a celebrity booking means hiring a celebrity to show up, say hi to a few guests, then leave (or find a table and ignore everyone for the rest of the night), but that’s not necessarily the case. That’s the great thing about celebrity bookings: you can shape them to fit whatever you’re looking for. Here are just a few of the potential options:

Walkthrough/Appearance

These kinds of arrangements are what most people tend to picture when they think of celebrity guests. Like the name implies, an appearance means the celebrity is expected to show up at the event, walk around and let themselves be seen by the guests, then depart. Walkthroughs are pretty similar, but with a walkthrough, the celebrity will usually chat with some of the guests and spend a set amount of time (usually 30 minutes to an hour) at the event.

Performance

The exact kind of performance can vary depending on the celebrity and their specialty; these arrangements are usually designed for artists or comedians. A performance is a great way to make the celebrity a bigger part of the event, but if you want a performance, you should expect to pay not just for the celebrity to perform, but for all the equipment they’ll need to do it.

Hosting or Speaking

Speaking or hosting arrangements are exactly that: instead of the celebrity acting as a big-name guest at your event, their name is added to the event. In other words, they’re an integral part of the overall event. With hosting arrangements, the celebrity will spend time with guests, make some remarks, and generally mingle throughout the night.

Depending on your budget, you can find the right celebrity to do whatever it is that will enhance the experience of your event. Walkthroughs and appearances are usually the least expensive options, and the price will go up from there. Generally speaking, the more you’re asking the celebrity to do at your event, the more they’ll charge.

Know How To Get In Touch

If you’re hoping to secure a celebrity for your event, the booking process doesn’t actually begin with the celebrity — it begins with their representatives. In most cases, the representative you’ll need to talk to is the celebrity’s agent; sometimes you might work with a manager, but as agents are responsible for all the deals their clients make, odds are you’ll have to go through them.

Finding a celebrity’s agent can be hit-or-miss — you may be able to find it by going to the celebrity’s website or social media profiles, but many celebrities don’t openly post that information. In that case, there are booking agent info databases, which give you the contact information for the official agents of celebrities.

When you do reach out to a celebrity’s agent, there are a few things to keep in mind. First, reach out via email: agents are typically extremely busy, so email is their preferred method of communication. Plus, you don’t want to try to pitch your event on an unsolicited phone call; it’s unprofessional, it takes up too much of the agent’s time, and there’s a decent chance they’ll forget all about the call within a day.

When sending your email, keep it concise. There is a certain format that you need to follow when you are contacting a celebrity agent. They don’t need to know every little detail of the event (at least, not at first), so don’t waste their time with a three-page email. All you need to cover is the who/what/when/where: Who of their clients do you want to book, What do you want them to do, When is your event, and Where is the event taking place? If all goes well, you’ll have an opportunity to provide more detail in future discussions.

Finally, if you’re reaching out to an agent you haven’t worked with before, there’s a decent chance that you’ll need to follow up once or twice before you get a response. Make sure youwait 3-5 business days after your last email before following up — you want to give the agent a chance to read your email before you start checking in for a response. And when you follow up, use the same format you did for the first email: keep it brief.

Consider A Talent Buyer

Maybe you’re stretched too thin trying to get everything else locked down before the event, or maybe you simply don’t know how to contact the agent of the celebrity you’re targeting. In that case, you can also consider hiring a middle agent or a talent buyer.

In a nutshell, middle agents and talent buyers put their clients (i.e., you) in touch with the right people (i.e., the celebrity’s representatives) and facilitate deals. Middle agents can be a good option, especially if you haven’t worked with a particular agent before: some representatives prefer to work with familiar people, and a good middle agent can have solid relationships with agencies that they can leverage to get you what you need.

If you’re on a tight budget and can’t afford to spend too much, a middle agent won’t be a good option — middle agents charge a premium (usually 10% or more) for access to a celebrity’s representatives. On top of that, middle agents and talent buyers get paid a commission based on the overall value of the deal you make, which means they’ll be less likely to negotiate on your behalf to try to drive the price down.

On the other hand, if you have the money and don’t mind the additional cost, a middle agent or talent buyer can make the booking process run a lot more smoothly, which will free you up to focus on other aspects of your event.

So there you have it: the main things you need to know about booking celebrities for your event. With these tips, you can feel confident that no matter what kind of event you’re putting together, you’ll be able to bring in the kind of celebrity that will transform it from fun to legendary.

 


Guest Blogger: Billy Bones – Founder, Bookingagentinfo.com

Billy Bones is the founder of Bookingagentinfo.com which provides celebrity contact info for the official agents, managers, and publicists of celebrities. He also runs Celebrity Endorsers, which helps businesses identify celebrities to work with by tracking their endorsement history, interests, and the charities and causes that they support.

4 Strategies to Market Mobile Fundraising to Your Event Attendees

Mobile fundraising is an amazing tool for fundraising of all kinds. But like most tools, if people don’t know they exist (or don’t know how to use them properly), they’re likely to remain tucked away on a shelf in the garage, gathering dust.

Events are actually the perfect time and place to grab mobile fundraising right off the shelf and put it to good use.

With these 4 highly effective strategies for marketing mobile fundraising to your event attendees, you can be sure that your donors will know just how to get started with mobile giving.

1. Enlist the Help of Your Existing Donors

You’ve already promoted your event on Facebook. All the right people have clicked “Attending.” Your whole board is pretty jazzed about the guest list, and you’ve cultivated the perfect amount of buzz around your nonprofit’s event.

How can you take this excitement and make it work for you?

One of the simplest and most effective ways of marketing any kind of fundraising, online or offline, is through peer pressure.

No, not the kind of peer pressure that involves gum being stuck in someone’s hair or names being called. The positive kind that incites real change.

For most nonprofits, it’s known as peer-to-peer fundraising or P2P, and it’s an incredibly useful tactic for marketing your mobile donation page or anything else your nonprofit may choose to promote.

Essentially, your nonprofit will want to:

  • Reach out to its key influencers before your major event.
  • Give those key players (the movers and the shakers) the mobile fundraising tools they need to start a chain reaction.
  • Instruct your influencers to reach out to their social networks (friends, family, coworkers, etc.).
  • Sit back and watch as the magic of peer-to-peer fundraising unfolds!

When you leverage your existing donors, you end up reaching ten times as many potential donors as you might have otherwise.

2. Encourage Donors to Whip Out Their Phones

Even though asking for donations can at times be awkward or uncomfortable, everyone loves a good call-to-action.

That’s part of why live fundraising events are the absolute best times to reach donors and market mobile fundraising. You have everyone’s attention.

All ears are yours, and all eyes are on you.

Not to mention that fact that everyone is already in the giving spirit if they’re attending a fundraising event!

Even if it’s not specifically a fundraising event, a live event of any kind provides all sorts of opportunities to insert a plug for your mobile fundraising or text-to-give campaign.

Once you’ve captured your audience’s undivided attention, you can simply ask them to take out their mobile devices, whether they’re phones or tablets, and you can explain the mobile giving process.

After a short explanation, your donors should be ready to give! Bonus: they’re now primed to go home and tell all of their friends and family about this innovative new way to get involved with your charity.

3. Offer Positive Incentives

Everyone loves a great free T-shirt or promotional mug. At any live event, you’re sure to find a T-shirt cannon as well as a few dozen avid fans with arms wide open, waiting to catch that free tee.

Giving away items like mugs, T-shirts, and even really enticing gifts (like a $100 gift card to a nice restaurant) incentivizes donating. New donors and existing donors alike feel like they’re not only donating to a great cause, they’re also getting a valuable gift in return for their philanthropy.

In addition to providing physical incentives for giving, you can also offer different giving levels to encourage your event attendees to donate via mobile device.

Studies have shown that donors respond positively to the option to give at different levels. In fact, when given several different options, donors are much more likely to give a greater amount when compared with what they might have given if the choice were entirely up to them.

Essentially, offering a blank donation amount gives no incentive for donors to give as much as they’re capable of contributing. Why not incentivize your donors to give just that much more?

It is so easy to offer your donors some positive encouragement, a promotional shirt or two, and the option to choose a donation amount. If you implement these straightforward strategies at your next live event, you’re guaranteed to notice a positive change in no time.

4. Lather, Rinse, and Repeat.

On every shampoo bottle, you’ll find a sentence in the instructions that reads, “Lather, rinse, and repeat.”

How often do you actually repeat, though? And does it make a noticeable difference?

Unlike with shampoo, with marketing your mobile fundraising campaign, the key is to repeat.

You can’t expect your message to penetrate the hearts and minds of your donors if you only ever tell them once or twice.

Incorporating mobile fundraising into your existing fundraising marketing strategy is a major step that will take time and planning, but doing so is of the utmost importance if you want your ventures to succeed.

To incorporate mobile fundraising into your existing plans, your nonprofit can:

  • Send out reminders in email newsletters.
  • Include information about mobile giving in your direct mail campaigns.
  • Craft a compelling social media blast about mobile giving (with a link to your donation page, of course!).
  • Repeat your speech about mobile giving at every live event you have. You never know what new donors you may reach at each event, and it doesn’t hurt existing donors to hear the basics twice (or even five times).
  • Find new and creative ways to get the word out, however you see fit!

Whichever way you choose to repeat your message, the point is to remind people that giving on their phones is a viable, terrific option.

With a useful tool like mobile fundraising, the key is to make the instructions for use as simple and straightforward as possible. If you market it correctly, soon you’ll find that your donors are as handy with mobile giving as a carpenter is with a hammer and nail.

 


Guest Blogger: John Killoran – CEO, @Pay

John Killoran is CEO of @Pay, an exciting new fundraising technology that makes it easy for people to donate in two clicks from text, email, web and social media sites.

How Corporate Philanthropy Should be Incorporated Into Every Nonprofit Fundraising Event

Many people see the nonprofit world and the corporate sphere as two separate entities. One is concerned with serving a particular group or area, while the other is primarily focused on profits and pleasing consumers. But while the two sectors serve different purposes, it doesn’t necessarily mean that they have to be isolated from one another.

In fact, companies with robust corporate philanthropy programs often find themselves partnering with nonprofits to create positive change in their local communities via volunteer programs, employee giving programs, and more. However, nearly three fourths of Americans feel a disconnect between causes and the products or services that companies offer. For businesses, this means finding a way to integrate their corporate philanthropy with causes that their consumers and employees care about. For nonprofits, this means combining corporate philanthropy with existing fundraising initiatives, including fundraising events.

Let’s talk about how corporate philanthropy and nonprofit fundraising events can go hand in hand with one another.

Ask for corporate donations.

Let’s face it: fundraising events are no picnic (I mean, they can be picnics, but we won’t go into that right now). Nonprofits have to throw a great event but also bring in enough money to cover their costs, and then some!

Asking for donations from individuals just doesn’t cut it sometimes. Your organization might find that the generosity of local companies is a good supplement to your existing fundraising strategies.

The great thing about corporate donations is that they can come in a variety of forms:

  • Cash donations. This one is pretty obvious. You ask a company for support, they write a check.
  • In kind donations. Instead of giving money, a company may choose to donate goods or services to your nonprofit’s event. If you need food for your gala attendees, ask a local restaurant if they would cater the event for free or at a reduced cost.
  • Volunteers. Many corporate employees enjoy giving back to their communities; one way companies can express their corporate philanthropy initiatives is by encouraging their employees to donate their time. Ask local businesses if they would consider lending their employees’ time and talent for your fundraising event.

Asking for corporate donations is just one way that corporate philanthropy can be incorporated into your nonprofit’s upcoming event. It’s important to remember, though, that your nonprofit should be prepared when asking for corporate donations of any kind.

This means creating cohesive fundraising materials like appeal letters, presentations, and acknowledgements. If your nonprofit wants to seriously receive corporate donations, you have to be serious about asking for them.

Promote corporate giving programs during your event.

Whether you’re throwing the kickoff event for your capital campaign or are hosting your annual walkathon, you can promote corporate giving programs to your attendees and participants.

Some of the most common corporate giving programs include:

  • Matching gifts
  • Individual volunteer grants
  • Team volunteer grants

Let’s go over each of these briefly and examine how they can be tied into your nonprofit’s next fundraising event.

Matching Gifts

This two-for-one special of the corporate giving world allows donors to double their contributions with the help of their employers’ matching donation.

If a supporter donates $100 during your fundraising event and then fills out the appropriate paperwork, your organization can potentially receive an extra $100 from the employer a few weeks or months later.

Your nonprofit’s job is to let donors know about matching gifts before, during, and after your fundraising event. This way, they don’t miss the opportunity to double their contribution!

Individual Volunteer Grants

If you have a number of volunteers that help facilitate your fundraising event, encourage them to look into volunteer grant programs that their employers might offer.

Similarly to matching gifts, volunteer grants reward employees who give back to nonprofits. After an employee has volunteered with a particular organization for a certain number of hours (predetermined by the employer), they are eligible for a volunteer grant that results in a monetary donation to the organization.

Promote individual volunteer grants at your fundraising event so that your volunteers can give back with company donations as well!

Team Volunteer Grants

This section will be short since team volunteer grants are very similar in nature to individual volunteer grants.

The only differentiator between individual and team volunteer grants is the number of people involved. Team volunteer grants reward groups of employees who volunteer together for a particular amount of time. The application process is generally similar to that of individual volunteer grants.

Leverage your existing supporter connections.

Do you have an advocate that works for a company without a robust corporate philanthropy program? Perhaps your core group of volunteers all work for the same business. Tap into the corporate giving potential that you could be missing out on by leveraging your existing supporter connections.

Maybe one of your volunteers can speak at your next event about the benefits of volunteer grant programs. Perhaps you have a donor who has repeatedly had her donations matched by her employer. Place her story on your promotional materials and within your acknowledgements so that your other donors know about matching gifts.

By using your existing supporters as a jumping off point, you’ll be able to encourage more of your event attendees and participants to look into their own employers’ corporate philanthropy programs. Corporate philanthropy doesn’t exist in a vacuum. It needs employees who are willing to give back to the community as well as nonprofits who need extra fundraising help.

The good news is that your nonprofit organization can look to corporate philanthropy as fundraising strategy that can be used in conjunction with your existing tactics, including any and all of your events! Whether you need to raise money for a particular project or are just looking to further your mission in general, fundraising events and corporate philanthropy programs can be combined for better fundraising success.

 


Guest Blogger: Adam Weinger – President, Double the Donation

Adam Weinger is the President of Double the Donation, the leading provider of tools to nonprofits to help them raise more money from corporate matching gift and volunteer grant programs.