Indie Beauty Expo: Event Management That Grows With You

The green and indie beauty movement is truly global. Indie brands are among the fastest growing product categories. They have become a ‘must have’ in almost every retailer’s collection and are now directly influencing key trends in their markets. The Indie Beauty Expo was founded to support the growth and success of indie brands and the entrepreneurs behind them.

Founded by celebrity esthetician, Jillian Wright, and entrepreneur, Nader Naeymi-Rad, Indie Beauty Expo (IBE) was established to help the fast-growing category of indie beauty brands connect to buyers, press, consumers and investors. Unsatisfied with the options available, Jillian and Nader formed IBE to provide a solution specific to market-ready indie brands.

IBE debuted in New York City in August of 2015 and has since expanded to four strategic markets in North America and Europe: New York, Los Angeles, Dallas, and London. Today IBE offers buyers, press, investors and shoppers an opportunity to discover and transact with the largest collection of independent beauty brands in the world.

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Originally searching for an event management system that could manage their vendors and registration, IBE reached out to SpinGo in October of 2016 to see if Event Master would be the right fit. Impressed with Event Master’s lightweight platform, IBE partnered with SpinGo.

With IBE ready to use Event Master, SpinGo built customized registration pages branded with IBE’s signature look.

IBE used the platform to screen vendors, buyers, attendees, and exhibitor applicants before each event. With all of this data being tracked in Event Master, the platform was used at events to check-in and print custom branded badges for attendees on-site.

Cassandra Darley, SpinGo Account Manager for Indie Beauty Expo, works closely with IBE to make sure Event Master is set for each event. “Indie Beauty Expo is one of the best events we work with, their events are visually stunning and well organized. They’ve really been able to utilize Event Master’s platform and we’re excited to continue working with them.”

Since choosing SpinGo in 2016, IBE has used Event Master in L.A., Dallas, and New York. With success in their U.S. locations, IBE is getting ready to take Event Master to their international expo in London and Berlin.

Innovative Bikes Meet Innovative Registration

The mission of the North American Handmade Bicycle Show (NAHBS) is a simple one: Showcase the talents and share ideas among the best builders of handmade bicycle frames in the world.

Since its debut in 2005, NAHBS has become established as the world’s number one handmade bicycle show. Many of these bespoke bicycles are wonderful creations, others can leave you scratching your head. Sometimes they are both weird and wonderful at the same time.

Case in point: this year at NAHBS there was a swoopy titanium city bike with 36 inch wheels, a fat bike inspired by a watermelon, and a carbon gravel bike painted to look like a circuit board.

In addition to many US frame builders, exhibitors from countries including Australia, Canada, Denmark, France, Germany, Great Britain, Italy, Japan, and the Netherlands have helped the show become an international display of bicycle craftsmanship.

This niche event needed a platform that could work with their exhibitors and attendees. That’s when they decided to reach out to SpinGo and inquire about Event Master’s innovative all-in-one platform.

With Event Master, NAHBS created custom exhibitor applications and screened applicants. Once an applicant was approved, NAHBS collected payment for customized booth options, map them on the exhibit floor, and collect compliance details.

In addition to getting help with their exhibitors, NAHBS also used the volunteer feature in Event Master to communicate with volunteers and schedule shifts without any confusion.

With exhibitors and volunteers ready to go to their event, NAHBS only had one thing left to handle, their attendees. Using Event Master, NAHBS checked-in and credentialed attendees onsite within seconds.

With SpinGo’s Event Master, the NAHBS team was able to move a record-breaking number of attendees through the event quickly. The platform was able to simplify how NAHBS onboarded exhibitors and provided customized credentials for each exhibitor’s booth staff.

With Event Master, NAHBS achieved the following:

  • 4,000+ attendees checked-in
  • 152 exhibitors credentialed
  • 90 volunteers onboarded


To view the full case study, click here.

Is Your Event On the Edge of Technology?

Event technology is changing events as we know it. From augmented reality to wearable smart badges, event tech is rapidly transforming the way we create and experience events. Because we are living in the digital age, it has become increasingly important to attendees that the world around them keeps up with their fast-paced lifestyles, this includes the events they attend.

Some event profs may be ready for the digital transformation and some may not, but all can agree that elevating the attendee experience is a priority in 2018. Event technology can seem intimidating, but it doesn’t have to be. In today’s post we’re going to be breaking down some of the latest and greatest technologies that you can start using at your events.

Here are 5 event technologies to utilize at your next event to create a memorable experience for attendees:

Live Chat: Take your event website to the next level with live chat. Though not a new web feature for ecommerce, it is only now being implemented on event websites. With live chat, consumers can type their questions into a chat box that appears and have direct interaction with an agent in seconds or minutes. So why does this matter? Because 53% of US online adults are likely to abandon their online purchase if they can’t find a quick answer to their question (Forrester, 2016). This includes tickets to your event, so stay a step ahead with live chat to ensure your attendees are able to get their questions answered and get to purchasing tickets quicker.


Digital Registration & Check-In: The last thing your attendees want are to wait in a long line, which is especially hard to avoid when you’re hosting a large event. That is why digital check-in comes in handy, using a QR code or RFID technology, digital registration & check-in software can check-in your attendees in seconds all while tracking their individual information for post-event analytics. Digital check-in enables you to:

  • Scan-in tickets and redeem products in seconds
  • Provide smooth “at-the-door” purchasing
  • Track line times
  • Connect to detailed reports


Wearable Smart Badges: Pre-printed badges are a thing of the past and wearable smart badges are today’s most efficient way to credential your attendees. As wearable technology continues to advance, a growing number of event profs are leveraging this technology to turn standard conference badges into wearables that provide a more streamlined event experience, and offer detailed data on attendee behavior and preferences. RFID stands for Radio Frequency Identification and uses radio waves to transmit information between two or more devices. RFID wristbands enable you to easily track your attendees as they check-in to your event or specific vendor booths. You can then use this valuable data to improve your event, leverage sponsorship and create your best event to date. The wristbands are light, durable, and are an integral part of valuable event analytics.


Augmented Reality: You can’t read about event tech these days without hearing all the buzz about virtual reality. And while virtual reality is cool at events, it’s overshadowing the powerful capabilities of augmented reality (AR). AR is a technology that uses a computer-generated image on a user’s view of the real world to provide an enhanced view that may include animation. So how does this work at events? Think of a Pokemon-Go-like experience but for events. Like a quest for rewards that leads attendees around an event to win prizes. The idea of AR is to provide an elevated and more interactive experience. While still very new to events, I’m sure we’ll see technology implemented at events in the next year or so.

Brand Your Event in 5 steps

We’ve all heard of the term “branding” but do we really know what it means? According to GEVME, a brand is a “Sign, symbol, words, unique design or a combination of these” that helps consumers identify a company of certain value and benefits. Meaning, your brand is what consumers will associate with quality and satisfaction. 

However, when you are branding an event the meaning differs and it’s important to know that your branding has to go beyond visual marketing. With event branding, you want to create a feeling and vibe around your event that attendees remember long after your event is over. Effective event branding creates loyal attendees and memorable experiences. The better your brand is marketed at your event, the more people will remember your event and associate positive attitudes with it. 

Makes sense right? If I attend an event for Coca Cola and I have an amazing time, I may grab a coke few months later and think back to that experience. The trick is making sure the feelings and vibes established at your event are positive for your attendees.

So how do you create this event brand that evokes positive feelings and wows your attendees?

Here are 5 steps to effectively brand your event:


1. Creating your event brand. Bizzabo says it best, your event brand should be your company brand with a little twist. Try thinking of the twist as whatever theme you pick. For example, if you’re a fun tech company then maybe you pick a casino night theme for your event. In that case your event brand could become something like “Disrupting Old Vegas”.

2. Creating an event hashtag. An event hashtag is a hashtag that attendees can use on social media to share their experiences around your event. They can use this to express excitement before the event, share pics from what they’re doing during the event, and share thoughts they have after the event. Your event hashtag can be as simple as putting a hashtag in front of your event name like #techsummit2018 or #coachella. Of course, feel free to get creative with your event hashtag but just remember to give yourself enough time before your event to bring awareness to your hashtag. You’ll want to start using your event hashtag on your own social media channels s month or two in advance of your event.


3. Promoting your brand at your event. Don’t just do the same old t shirts, banners, and posters. Get creative with your branding. Here are a couple of ideas:
1) Try edible branding by providing food with your company logo on it.

2) Provided a gif booth that created a gif with your logo in the bottom corner.

3) Use an event app customized for your event to engage attendees.


4. Utilizing Social Media. We’ve all heard to be careful what we post on the internet because it stays there forever, but this can actually be a good thing for your event. Having attendees post selfies or pics from your event is great because it doesn’t just promote your event for the time being, it will also stay in social media history so that if your company is throwing another event next year and people search for it pics from the past event will come up. This establishes credibility for your event, if attendees can see all the fun people had at the last event they’ll be more interested in attending your upcoming event. The best part is, you can encourage attendees to post on social media during your event with social media printout props like the one shown above. CrowdSigns is just one of many places you can order customized social media props for your event.

5.  Following Up Post Event. Appreciation goes beyond just saying thank you. Your attendees have taken the time to attend your event and you want to show them that you are thankful. Try sending a handwritten thank you card or a small treat. You want them to remember their experience with your event fondly. It’s also a smart idea to add something like “See you next year” somewhere in your thank you card. You want them to start thinking about attending next year’s event and a thank you card can go a long way.

5 Tips for a Successful Expo

Expos (also known as trade shows) are a great way to bring many businesses together to network with their target audience. A successful expo has a lot of parts that have to work together for the overall goal of the event. This includes efficient marketing, networking, priming, and follow-up.

Every event maker knows that putting together an expo takes a lot of work. Don’t let your work go to waste, make sure all of your planning and effort go towards a successful outcome. Here are 5 tips for a successful expo:

1. Market Efficiently

You can have the best exhibitors, killer booths, and yummy catering for your expo, but if you don’t have effective marketing before your event, good luck getting attendees there. One of the best ways to get the word out about your expo is digital marketing, i.e. digital ads. To buy online ads for your event, click here.

PPC ads are a great way to make sure your target audience knows about your expo and gets tickets ahead of time. However, to do this you’ll need a great event landing page. Event websites are a must in this day and age. Feel free to keep it simple, but you need to at the least have contact info, ticket purchasing, event location and schedule.

Want to build a great event website in 5 events? Learn how to here.

2. Network with People Before Your Event

It’s important to network with your vendors and target audience before your event. Email campaigns are a good way to do this, but social media is even better. Social media enables you to connect with people in real-time before your event. You can also start promoting your event hashtag ahead of time, building awareness for your event.

3. Encourage Creative Booths

Be sure to send out an email to encourage your exhibitors to bring their “A” game. No one wants to host an expo with boring booths. You’ll already have a lot on your plate in planning an expo so don’t feel like you have to coach each exhibitor on how to put a great booth together. Instead, pass them along an article with tips on innovative booth creation, like this one written by Bizbash.

OtterBox’s booth is a truly innovative example, it’s two stories of well thought out creativity:

4. Provide Cool Swag

Everyone loves free stuff so make sure your expo swag is on point. Of course your exhibitors will have their own swag they’ll provide, but you want to make sure that your expo has cool stuff to give away as well so people remember you overall event.

If you’re willing to go expensive try USB drives, mini bluetooth speakers, phone charges, etc.

If you want to go less expensive go with T-shirts, reusable bags, sunglasses, mugs etc.

5. Follow Up Post-Event

Now that you’ve put on a successful event, be sure to thank your exhibitors. Go the extra mile and send a handwritten thank you note or fruit basket. Something that shows your appreciation so that they’ll remember your event fondly.

Don’t forget to throw in a note about next year’s expo like “See you next year!” This allows you to open the door to send them early-bird booth pricing for next year.

You’ll also want to send them a value report, showing attendee data specific to their booth that can be used for lead gen. Wondering what reports you need and how to get them? Read here.