Whether you are on a shoestring budget or you are looking for a maximum ROI on your event marketing efforts, it always pays to be resourceful.
Here are 5 free ways to to advertise your event.
1. Facebook Events
Billions of people use Facebook, and hundreds of millions check their account multiple times a day.
People use Facebook today similar to how they used newspapers in the past. They login, check what is new or trending, and see advertisements for products, services, or events.
Facebook has a section dedicated to events where you can create an event page, invite your friends and followers to attend, and share your event on your wall.
This is one of the most visible ways to get your event heard about for free.
Emailing your newsletter list doesn’t cost you any extra money, and emails are still some of the most effective ways to reach your audience.
As a bonus, people who give you their email are more likely to attend your event than people you have to seek out and find.
Depending on your list size, this may be the most effective way to advertise your event for free. Here is a guide on how to best use email marketing for your event.
3. Event Calendars
For people who don’t use Facebook, but still want to be involved in their community, local event calendars are a great place to show your event.
Most cities have a popular event calendar, and a quick google search can help you find them. Most of these services are free, but some cost a couple of dollars to use. If you are looking for a free calendar in your area, list your event on SpinGo.
Reddit is a giant online forum that covers any topic you could think of. One specific place that you will want to share your event is on local city subreddits. A subreddit is a specific niche group, for example, Movie Lovers, or Dog Owners.
Most major cities have a local subreddit (e.g. reddit.com/r/seattle) that talks about the news, events, and happenings around the city. This is a great place to share your event and let people know of what is happening around them.
You will have to create an account to do this, but it is a free, valuable option.
A chatbot is an automated chat message that pops up on your website or Facebook page. You can tailor the message to say whatever you need it to say. Some chatbots cost a lot of money, but there are some that offer free versions that you can install on your page with limited service options.
A chatbot can inform every visitor on your site of Facebook page that you have an event coming up.